Les histoires prennent vie
To build a powerful, creative campaign for the French market to increase brand awareness.
I worked with the Audible creative team to bring the campaign to life over all digital and OOH platforms. The creative concept "Les histoires prennent vie/ stories come to life" shows people listening to audiobooks in different usage situations – with the narrator telling the story as if they were there in real life. The campaign invites the audience into the immersive nature of Audible stories, and represents the range of genres available on the Audible platform.
I WORKED ON – ART DIRECTION & DESIGN
Creative development and execution of successful brand awareness campaign across multiple channels – web, app, social, performance, OOH – in the French market.