Les histoires prennent vie

CLIENT

Audible

YEAR

2021

LOCATION

Berlin

PROJECT

Brand campaign

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THE ASK

To build a powerful, creative campaign for the French market to increase brand awareness.

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THE CONCEPT

I worked with the Audible creative team to bring the campaign to life over all digital and OOH platforms. The creative concept "Les histoires prennent vie/ stories come to life" shows people listening to audiobooks in different usage situations – with the narrator telling the story as if they were there in real life. The campaign invites the audience into the immersive nature of Audible stories, and represents the range of genres available on the Audible platform.

I WORKED ON – ART DIRECTION & DESIGN
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THE RESULT

Creative development and execution of successful brand awareness campaign across multiple channels – web, app, social, performance, OOH – in the French market.