Les histoires prennent vie
AUDIBLE | FRANCE
BRAND CAMPAIGN
THE ASK
Position Audible as more than an audiobook service – shifting perception from “listening to books” to experiencing stories emotionally, anywhere in everyday life. The goal was to show how audio transforms ordinary moments into immersive story worlds.
CREATIVE CONCEPT
Les histoires prennent vie – Stories come to life.
We brought storytelling into the real world, visualising the emotional power of listening by showing people physically present in everyday moments while mentally transported somewhere else. Through intimate, cinematic vignettes, the campaign captures how Audible turns commuting, cooking, walking – into portals to imagination and escape. "The power of storytelling with the voice alone profoundly distinguishes audiobooks from other forms of entertainment."
MY ROLE – ART DIRECTION & DESIGN ACROSS CAMPAIGN ROLLOUT
THE RESULT
Launched across the French market through film, digital, social and OOH placements, the campaign introduced a warmer, more emotionally driven brand expression – repositioning Audible as a companion to everyday life rather than just a content platform.
