GORE® Wear

2019 / 20 | BERLIN

Brand repositioning project for GORE® Wear by GORE-TEX. Taking the brand from speaking to an audience of elite high endurance athletes, to a more holistic space. One that resonates with the everyday sports person and their own individual daily climb, bringing a more human and empathetic nature to the brand.

 

Working as the art director and designer in a team of creative strategists and copywriters to build:
 

  • Brand play book

  • Still and moving image guidelines

  • Art direction for SS20 photo and video shoots

  • Seasonal story campaigns and activations, executed over cross-platform environments including web, social and OOH retail

  • Motion design for sportswear product videos

ART DIRECTION + BRAND DESIGN + CAMPAIGN CREATION  + MOTION DESIGN

This climb can be daunting, it can be hard.
But we are driven forward in the pursuit of self-improvement. 

The GORE® Wear Cancellara Kit 
SS20 Product Launch Campaign

The Fabian Kit; in collaboration with world famous cyclist Fabian Cancellara. Product launch campaign inspired by his 7 epic moments in cycling history that brought him to triumph.

Cross platform campaign including OOH assets, social, dedicated online presence and product highlight promo video.

FABIAN CANCELLARA | 7 EPIC MOMENTS

Tough Conditions, Tougher You

GORE® Wear Mountain Biking Product Launch Campaign

© 2020 Hannah Craig