2019 / 20 | BERLIN
Brand repositioning project for GORE® Wear by GORE-TEX. Taking the brand from speaking to an audience of elite high endurance athletes, to a more holistic space. One that resonates with the everyday sports person and their own individual daily climb, bringing a more human and empathetic nature to the brand.
Working as the art director and designer in a team of creative strategists and copywriters to build:
Brand play book
Still and moving image guidelines
Art direction for SS20 photo and video shoots
Seasonal story campaigns and activations, executed over cross-platform environments including web, social and OOH retail
Motion design for sportswear product videos
ART DIRECTION + BRAND DESIGN + CAMPAIGN CREATION + MOTION DESIGN
This climb can be daunting, it can be hard.
But we are driven forward in the pursuit of self-improvement.
The GORE® Wear Cancellara Kit
SS20 Product Launch Campaign
The Fabian Kit; in collaboration with world famous cyclist Fabian Cancellara. Product launch campaign inspired by his 7 epic moments in cycling history that brought him to triumph.
Cross platform campaign including OOH assets, social, dedicated online presence and product highlight promo video.