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The house behind the fence
CLIENT
IRFC Studio
YEAR
2018
LOCATION
London
PROJECT
Activation
THE ASK
To engage and excite audiences with a creative idea and narrative for an interactive escape room activation.
THE CONCEPT
Conceptual ideation for the escape room narrative, stemming from the suburban-gothic sub-genre – focusing on the anxieties and nuances associated with the rise of suburban communities in the 1950s.
THE RESULT
Successful creative art direction campaign with a promotional viral video to support the activation narrative.
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