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Test Pilots
CLIENT
GORE Wear
YEAR
2020
LOCATION
Berlin
PROJECT
Test Pilots Activation
THE ASK
To build a creative activation concept that would support the launch of the new GORE Wear collection for SU20.
THE CONCEPT
What if we could bridge the gap between humanity and science? We decided to send everyday athletes out into the world to test the new collection, collect their notes and give their feedback – connecting the brand with real customers in a unique and collaborative journey. We built a visual system to create a world that felt personal, dynamic and raw – combining collage elements with hand-scrawled text and time stamps.
I WORKED ON – CONCEPTING & IDEATION, ART DIRECTION, DESIGN
THE RESULT
A collaborative activation concept that closely connects the brand with their customers – and takes their audience on a unique, authentic journey.
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