The daily climb

CLIENT

GORE Wear

YEAR

2020

LOCATION

Berlin

PROJECT

Brand Repositioning

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THE ASK

To take the brand from speaking to an audience of elite high endurance athletes, to a more holistic space. One that resonates with the everyday sports person and their own individual daily climb, speaking to their audience with a more human and empathetic nature.

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THE CONCEPT

"The daily climb" represents each individual person and overcoming their daily obstacles in order to perform at their best. This project was centered around bringing a more human feel to the brand, making it more accessible to the every-day sports person. Working with a team of brand strategists, copy writers and designers, we created a playbook detailing the new brand pillars, photography guidelines, art direction guidelines and brand film that would work as a foundation to build seasonal campaigns around.

I WORKED ON – BRAND STRATEGY, CONCEPTING & IDEATION, ART DIRECTION, DESIGN & MOTION
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THE RESULT

New tone of voice and visual world to use as a foundation for the new brand position & successful brand film.

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