Seasonal Product Campaign
To build two seasonal campaigns to launch the Summer 2020 men's and women's cycling collections – to be applied across digital, social and OOH platforms.
Working with creative agency 1000heads, we designed collaborative campaigns, partnering with high-profile athletes in the cycling world. For the men's collection, we built a storytelling campaign with top cyclist Fabian Cancellara around his 7 epic triumphs to promote "The Fabian Kit" – his partnership with GORE Wear. For the women's collection, we created the concept "By women, for women" in collaboration with celebrated women's cycling team GRL PCK.
I WORKED ON – BRAND STRATEGY, CONCEPTING & IDEATION, ART DIRECTION, DESIGN & MOTION
Powerful digital & OOH campaigns featuring key product video spots.