SU20 Collection

CLIENT

GORE Wear

YEAR

2020

LOCATION

Berlin

PROJECT

Seasonal Product Campaign

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THE ASK

To build two seasonal campaigns to launch the Summer 2020 men's and women's cycling collections – to be applied across digital, social and OOH platforms.

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THE CONCEPT

Working with creative agency 1000heads we designed collaborative campaigns, partnering with high profile athletes in the cycling world. For the men's collection we built a storytelling campaign with top cyclist Fabian Cancellara around his 7 epic triumphs to promote "The Fabian Kit" – his partnership with GORE Wear. For the women's collection we created the concept "By women, for women" in collaboration with celebrated women's cycling team GRL PCK.

I WORKED ON – BRAND STRATEGY, CONCEPTING & IDEATION, ART DIRECTION, DESIGN & MOTION
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THE RESULT

Powerful digital & OOH campaigns featuring key product video spots.

Image by Taylor Simpson