Seasonal Product Campaign
To build two seasonal campaigns to launch the Summer 2020 men's and women's cycling collections – to be applied across digital, social and OOH platforms.
Working with creative agency 1000heads we designed collaborative campaigns, partnering with high profile athletes in the cycling world. For the men's collection we built a storytelling campaign with top cyclist Fabian Cancellara around his 7 epic triumphs to promote "The Fabian Kit" – his partnership with GORE Wear. For the women's collection we created the concept "By women, for women" in collaboration with celebrated women's cycling team GRL PCK.
I WORKED ON – BRAND STRATEGY, CONCEPTING & IDEATION, ART DIRECTION, DESIGN & MOTION
Powerful digital & OOH campaigns featuring key product video spots.