The Indigenous story collection
CLIENT
indie
YEAR
2022
LOCATION
Berlin
PROJECT
Brand identity
THE PROJECT
I am the passionate co-founder of www.indiecollab.com
Together, Lizzie Dunn and I are creating a unique digital platform to host and share incredible Indigenous stories and content from around the world. We currently have a strong focus on Māori and Pacific Indigenous creators – as this is where our roots are – and we plan to expand the concept to all corners of the globe. Watch this space!
WE ARE ON A MISSION
To create connections between people, cultures, countries and worlds. To share stories, memories, poems and legends. We are working to bring Indigenous culture to the forefront – so that it’s not only not forgotten – but also shared and celebrated.
VISUAL IDENTITY
Inclusive, respectful, playful, friendly, contemporary.
The visual identity for indie was born this way – taking an arrangement of words surrounding our mission, and creating a visual design system that expresses them.
The indie identity is a visualisation of our connection to our world. Using simplified shapes inspired by mountains, the sea, the earth, the sun, sky and the moon our brand is a visual system of all of the elements moving, shifting and fitting together.
Much like our community.
