The Indigenous story collection

CLIENT

indie

YEAR

2022

LOCATION

Berlin

PROJECT

Brand identity

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THE PROJECT

I am the passionate co-founder of www.indiecollab.com

 

Together Lizzie Dunn and I are creating a unique digital platform to host and share incredible Indigenous stories and content from around the world. Currently we have a strong focus on Māori and Pacific Indigenous creators – as this is where our roots are – and we plan to expand the concept to all corners of the globe. Watch this space!

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WE ARE ON A MISSION

To create connections between people, cultures, countries and worlds. To share stories, memories, poems, and legends. We are working to bring Indigenous culture to forefront – so that it’s not only not forgotten – but also shared and celebrated.

VISUAL IDENTITY

Inclusive, respectful, playful, friendly, contemporary.

The visual identity for indie was born this way – taking an arrangement of words surrounding our mission, and creating a visual design system that expresses them.

The indie identity is a visualisation of our connection to our world. Using simplified shapes inspired by mountains, the sea, the earth, the sun, sky and the moon our brand is a visual system of all of the elements moving, shifting and fitting together.

Much like our community.

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