Give them a good squeeze
To create a 360 campaign that repositions Lime Mobility in a world that was slowly emerging from the Covid pandemic.
We created an emotive campaign that spoke to the nature of recovery and rejuvenation in a post-pandemic Europe. The concept was built around reuniting with your loved ones – using Lime as the safest, most hygienic and preferred method of transport. The art direction for the photography was authentic and natural to offer a look and feel that felt fresh, personal and nostalgic.
I WORKED ON – CONCEPTING & IDEATION, ART DIRECTION & DESIGN
Increase in brand awareness and shift in brand positioning for Lime as a company that supports its customers.