Give them a good squeeze

CLIENT

Lime

YEAR

2021

LOCATION

Berlin

PROJECT

Brand campaign

Limebillboard.jpg
THE ASK

To create a 360 campaign that repositions Lime Mobility in a world that was slowly emerging from the Covid pandemic.

lime-dgital.jpg
THE CONCEPT

We created an emotive campaign that spoke to the nature of recovery and rejuvenation in a post-pandemic Europe. The concept was built around reuniting with your loved ones – using Lime as the safest, most hygienic and preferred method of transport. The art direction for the photography was authentic and natural to offer a look and feel that felt fresh, personal and nostalgic.

I WORKED ON – CONCEPTING & IDEATION, ART DIRECTION & DESIGN
Lime-BG.jpg
Screenshot 2022-08-16 at 16.16.47.png
Screenshot 2022-08-16 at 16.17.19.png
THE RESULT

Increase in brand awareness and shift in brand positioning for Lime as a company that supports its customers.

lime-end.jpg