IBANS for spaces
CLIENT
N26
YEAR
2022
LOCATION
Berlin
PROJECT
Product feature launch
THE ASK
Create a social campaign to highlight a new product feature within the N26 app that clearly demonstrates the function to the user – in a creative way.
THE CONCEPT
N26 introduced a new feature where users could add individual IBANs to their "spaces" (sub-accounts), making it easy to automate bill payments. With the Creative Studio team, we designed a campaign that tapped into the way people use their "spaces". With the insight that the majority of users are creating sub-accounts for the fun things in life – holidays, birthdays – we played with the juxtaposition of bills payments vs things we enjoy. The concept "Less life admin, more living" was born.
I WORKED ON – CONCEPTING & IDEATION, ART DIRECTION & DESIGN
THE RESULT
Successful informative social campaign that resulted in increased use of the product feature.
