IBANS for spaces

CLIENT

N26

YEAR

2022

LOCATION

Berlin

PROJECT

Product feature launch

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THE ASK

Create a social campaign to highlight new product feature within the N26 app that clearly demonstrates the function to the user – in a creative way.

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THE CONCEPT

N26 introduced a new feature where users could add individual IBAN's to their "spaces" (sub-accounts), making it easy to automate bill payments. With the Creative Studio team we design a campaign that tapped into the way people use their "spaces". With the insight that majority of users are creating sub-accounts for the fun things in life – holidays, birthdays – we played with the juxtaposition of bills payments vs things we enjoy. The concept "Less life admin, more living" was born.

I WORKED ON – CONCEPTING & IDEATION, ART DIRECTION & DESIGN
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THE RESULT

Successful informative social campaign that resulted in an increase of use in the product feature.

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