Not your parents bank
Answering the financial/ banking needs of students Europe-wide to increase acquisition and position N26 as the ideal bank for the younger generation.
We created a concept around the bank of the future, with a focus on ease of banking with N26 – being 100% digital with 0% fees. Working as part of the N26 Creative Studio team, we designed an engaging, youthful campaign to answer the needs of the students in a way that resonated with student life. We built messages that were hyper-localised to each individual market to establish a personal relevance.
I WORKED ON – CONCEPTING & IDEATION, ART DIRECTION & DESIGN
Successful hyper-localised social, digital & OOH campaign running through all major cities in the German, French, Italian & Spanish markets.