Not your parents' bank
N26 | BERLIN / EUROPE
BRAND CAMPAIGN
PROBLEM & INSIGHT
Traditional banking felt rigid, outdated and overly complex – designed for institutions, not individuals. A new generation wanted financial tools that flex around real life: personalised, intuitive and built for modern ways of spending, saving and organising money.
CREATIVE CONCEPT
We reframed N26 as the flexible, human alternative to legacy banking – a brand that adapts to people, not the other way around. The campaign celebrated individuality and financial freedom, positioning N26 as the bank for those living on their own terms. By leaning into hyper-localised storytelling, the campaign tapped into relatable cultural truths across markets – allowing N26 to feel culturally relevant and personally resonant wherever it showed up.
MY ROLE – CONCEPT & IDEATION. ART DIRECTION
SOCIAL EXTENSION – IBANS FOR SPACES
To support the rollout of N26’s Spaces feature, allowing users to create multiple personal IBANs for budgeting and saving – we translated the campaign into social storytelling.
IBANs for Spaces brought product functionality to life through playful, accessible content showing how financial organisation can feel intuitive and empowering rather than restrictive.
IMPACT & RESULT
Launched internationally across multiple European markets, the campaign reinforced N26’s modern brand positioning — driving awareness and engagement while helping introduce the Spaces feature as a meaningful, user-centric innovation.
