Not your parents bank

CLIENT

N26

YEAR

2021

LOCATION

Berlin

PROJECT

Brand campaign

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THE ASK

Answering the financial/ banking needs of students Europe-wide to increase acquisition and position N26 as the ideal bank for the younger generation.

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THE CONCEPT

We created a concept around the bank of the future, with a focus on ease of banking with N26 – being 100% digital with 0% fees. Working as part of the N26 Creative Studio team, we designed an engaging, youthful campaign to answer the needs of the students in a way that resonated with student life. We built messages that were hyper-localised to each individual market to establish a personal relevance.

I WORKED ON – CONCEPTING & IDEATION, ART DIRECTION & DESIGN
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THE RESULT

Successful hyper-localised social, digital  & OOH campaign running through all major cities in the German, French, Italian & Spanish markets.

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